| Date: |
November 26, 2007 |
| Contact: |
Tristram E. Collins, Sr. Executive Vice President |
| Phone: |
609-452-9696 |
NASSAU
SIGNS AGREEMENT WITH TARGETSPOT, INC. TO PROVIDE
IN-STREAM ADVERTISING SERVICES
Princeton,
N.J. (November 26, 2007) – Nassau
Broadcasting Partners, LP announced today that it has signed
an agreement with TargetSpot, Inc., a next generation streaming
media advertising company, to provide in-stream advertising
services.
TargetSpot’s patent pending technology allows businesses
of all sizes to create, buy and place their own advertising
messages within streaming media. Using TargetSpot’s
system, advertisers can create cost-effective customized
audio, video, banner and text ads with an array of jingles,
sound effects and visuals provided by TargetSpot. Clients
can also upload their current creative directly into their
TargetSpot account. Ads are then targeted to a specific demographic,
location (down to the zip code) and/or station.
“With its innovative platform and its focus on businesses
interested in targeted advertising, our partnership with
TargetSpot represents a great opportunity to explore new
revenue options for our stations”, said Tristram E.
Collins, Senior Executive Vice President, Nassau Broadcasting.
“We are already witnessing serious advertiser demand
for our new model, which allows even the smallest businesses
to take full advantage of one of the fastest growing media
marketplaces”, said TargetSpot CEO Doug Perlson. “Radio
stations across the nation are discovering that our platform
is an easy method for broadcasters to monetize their streaming
media audience.”
About
Nassau Broadcasting
Nassau Broadcasting Partners, L.P., a privately held firm in Princeton, New Jersey,
currently owns and/or operates 53 radio stations in New Jersey, Pennsylvania,
Maryland, Vermont, New Hampshire, Massachusetts and Maine. The Company's web
site is www.nassaubroadcasting.com.
About TargetSpot, Inc.
TargetSpot is a technology provider
and advertising marketplace that allows advertisers to easily
create, buy and place advertising
messages within streaming audio and on the audio player itself.
It is the first end to end advertising marketplace specifically
designed for streaming audio broadcasters. TargetSpot allows
advertisers to target by specific demographics and therefore
appeals to advertisers of all sizes who may not have traditionally
purchased radio advertising.