Date: November 26, 2007
Contact: Tristram E. Collins, Sr. Executive Vice President
Phone: 609-452-9696

NASSAU SIGNS AGREEMENT WITH TARGETSPOT, INC. TO PROVIDE IN-STREAM ADVERTISING SERVICES

Princeton, N.J. (November 26, 2007) – Nassau Broadcasting Partners, LP announced today that it has signed an agreement with TargetSpot, Inc., a next generation streaming media advertising company, to provide in-stream advertising services.

TargetSpot’s patent pending technology allows businesses of all sizes to create, buy and place their own advertising messages within streaming media. Using TargetSpot’s system, advertisers can create cost-effective customized audio, video, banner and text ads with an array of jingles, sound effects and visuals provided by TargetSpot. Clients can also upload their current creative directly into their TargetSpot account. Ads are then targeted to a specific demographic, location (down to the zip code) and/or station.

“With its innovative platform and its focus on businesses interested in targeted advertising, our partnership with TargetSpot represents a great opportunity to explore new revenue options for our stations”, said Tristram E. Collins, Senior Executive Vice President, Nassau Broadcasting.

“We are already witnessing serious advertiser demand for our new model, which allows even the smallest businesses to take full advantage of one of the fastest growing media marketplaces”, said TargetSpot CEO Doug Perlson. “Radio stations across the nation are discovering that our platform is an easy method for broadcasters to monetize their streaming media audience.”

About Nassau Broadcasting
Nassau Broadcasting Partners, L.P., a privately held firm in Princeton, New Jersey, currently owns and/or operates 53 radio stations in New Jersey, Pennsylvania, Maryland, Vermont, New Hampshire, Massachusetts and Maine. The Company's web site is www.nassaubroadcasting.com.

About TargetSpot, Inc.
TargetSpot is a technology provider and advertising marketplace that allows advertisers to easily create, buy and place advertising messages within streaming audio and on the audio player itself. It is the first end to end advertising marketplace specifically designed for streaming audio broadcasters. TargetSpot allows advertisers to target by specific demographics and therefore appeals to advertisers of all sizes who may not have traditionally purchased radio advertising.

 

 


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