Date: May 3, 2007
Contact: Rick Musselman
Phone: (610) 285-6155

Nassau Broadcasting launches 107 The Bone on WWYY and moves Lite 107 to WSBG

Nassau Broadcasting Partners, LP announced today that Lite 107, formerly heard on WWYY, will now be heard on WSBG and branded as Lite 93.5. The station will maintain its Adult Contemporary music programming along with its strong local presence and community involvement.

The new station, 107 The Bone, will target the male audience in the Lehigh Valley and Pocono area. The station will feature music from artists like Guns N Roses, AC/DC, Aerosmith, and Metallica along with “The Free Beer & Hot Wings” morning show.

Lite 93.5 will feature long time area personalities and lifetime residents, Chuck Seese, Jo-Ann George, Bob Matthews, and Rod Bauman. Chuck Seese, morning host, has been a local personality in the area community for 22 years, Jo-Ann, who co-hosts the morning show has been a local personality for 18 years. Bob Matthews, News Director, has served the local community on the air for 24 years; and Rod Bauman, Program Director and afternoon personality, has been a local broadcaster for 16 years.

According to Nassau Broadcasting’s Executive Vice President of Programming, Michelle Stevens, “We are pleased that the airstaff of Lite 93.5 has a combined 80 years of local community service. Lite 93.5 will continue its strong commitment to the community, with morning personalities Chuck and Jo-Ann who will host the Pocono Spotlight featuring local, non-profit, and charitable organizations. Award winning News Director Bob Matthews will join the morning show with Chuck and Jo-Ann with all of the state and local news. The station will also feature enhanced local traffic coverage provided by Channel 69 for local commuters.” Regarding The Bone, Stevens commented, “We are very excited about the launch of our newest rock station, 107 The Bone, with local personalities scheduled to begin in thirty days.”

Maureen Barth, Nassau Broadcasting’s Vice President of the Poconos / Northeast is pleased to announce that Nassau Broadcasting has maintained all of its employees throughout this transition.

Nassau Broadcasting, a privately held firm in Princeton, New Jersey, currently owns and/or operates 53 radio stations in New Jersey, Pennsylvania, Maryland, Vermont, New Hampshire, Massachusetts and Maine. It is the 15th largest broadcaster in the United States in terms of the number of radio stations it owns. The Company's web site is www.nassaubroadcasting.com.

 

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