| Date: |
March
8, 2005 |
| Contact: |
Rick
Musselman, Senior Vice President & Regional Manager |
| Phone: |
(610)
442-9976 |
NASSAU
LAUNCHES NEW “FRANK-FM” IN READING, PA
Boyertown, PA -
Nassau Broadcasting Partners, L.P. (“Nassau”)
announced today that they have changed the format of one
of the stations the Company operates, WBYN-FM licensed
to Boyertown, Pennsylvania and operating in the Reading, PA market. WBYN-FM
has become 107.5 Frank-FM, Reading’s New #1 for Classic
Hits. The station’s previous format, the popular “Life
Changing Radio” Christian format can now be heard on the
Nassau’s new WBYN-AM 1160 in Allentown, PA and Nassau’s
WCHR-AM 1040 in Flemington, NJ as well as on the internet
in live streaming format at www.wbyn.com .
The all new “Frank-FM” joins
other successful stations in the Nassau family with the
Frank-FM format in Maine and New Hampshire and will feature
Classic Hits from artists like Boston, The Eagles, Fleetwood
Mac, Elton John, and the Rolling Stones and will go Commercial
Free every Workday from 9:00 AM until 12:00 noon.
“We are extremely
excited to announce this change of format on WBYN-FM to
107.5 Frank-FM. After considerable research including
numerous interviews and surveys of adults in the Reading market, the overwhelming response was
that they wanted a station that played all of the Classic
Hits that were on the airwaves when they were growing up” said Lou
Mercatanti, Chairman and President of Nassau
Broadcasting. “We are also extremely pleased to be
able to continue to provide our listeners with the popular
Christian format, Life Changing Radio that has become the
hallmark of Christian programming in the New
Jersey and Pennsylvania region for over 14 years. Nassau will not only continue this programming, but has
actually extended its reach by airing the format on two
of its stations, WBYN-AM in Allentown and WCHR-AM in Flemington, NJ.”
For
more information regarding Frank-FM, the launch of the
new station or our Life Changing Radio stations, please
contact Rick Musselman, Senior Vice President at 610-442-9976.
Nassau
Broadcasting Partners, L.P. is a privately held firm in Princeton, New
Jersey. Pro forma for all pending
transactions, Nassau will own and/or operate 52 radio stations in New
Jersey, Pennsylvania, Maryland, Vermont, New
Hampshire, Massachusetts and Maine. It is the 15th largest broadcaster
in the United
States in terms of the number
of radio stations it owns. The Company's web site
is www.nassaubroadcasting.com.