Date: January 13, 2005
Contact: Michelle Stevens, EVP Programming
Phone: (609) 452-9696

NASSAU TO SWITCH FREQUENCIES ON TWO LEADING STATIONS

WPST-FM and WTHK-FM, The Hawk will switch frequencies on February 14, 2005

Nassau Broadcasting Partners, L.P. announced a frequency switch today of two of its premier FM radio stations, WPST-FM and WTHK-FM, The Hawk. Effective on February 14, 2005, WPST-FM and WTHK, The Hawk, which have listeners in both New Jersey and Pennsylvania, will swap frequencies. WPST-FM will leave its 97.5 FM home of 37 years, and move to 94.5 FM. Simultaneously, WTHK, the Hawk will move from 94.5 FM to 97.5 FM. No other on-air features of the radio stations will change.

"We are excited to announce this frequency switch and believe that the change is in the best interest of both our listeners and advertisers" said Lou Mercatanti, Chairman and President Nassau Broadcasting. "WPST-FM is a heritage radio station and is the long standing number one station in Trenton, NJ market, and will continue to serve the region with its leading hit music format. WTHK, The Hawk is the leading Classic Rock station in the Trenton market will also continue to provide its same format and popular Classic Rock to its loyal listener base." In addition to serving the Trenton, NJ market and surrounding areas including Mercer, Hunterdon, Somerset, Middlesex, Ocean, Burlington and Camden counties in New Jersey, both stations also actively serve the Philadelphia suburbs including Bucks, Philadelphia and Montgomery counties."

Nassau also announced today a combined on and off air promotional campaign to inform listeners about the frequency shifts. This campaign will combine extensive billboard coverage, direct mail and internet promotion, as well as significant on-air exposure on both radio stations. The direct mail campaign alone will reach every adult between the ages of 18 and 54 in Mercer and Bucks County.

Nassau Broadcasting also operates three other radio stations in the region including WHWH-AM, Moneytalk 1350, WPHY-AM ESPN 920, and WCHR-AM. No changes are planned for these stations.

A privately held firm in Princeton NJ, Nassau Broadcasting Partners, L.P. owns, operates or has agreements to acquire 50 radio stations in New Jersey, Pennsylvania, Maryland, Vermont, New Hampshire and Maine. Pro forma for pending transactions, Nassau is the 28th largest broadcaster in terms of revenues and the 15th largest broadcaster in terms of the number of radio stations in the United States. The Company's web site is www.nassaubroadcasting.com

 

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