Katz now exclusive sales rep for
Nassau
The Katz Radio Group announced their continued partnership
with Nassau Broadcasting with the addition of 32 stations in
greater New England, making them the exclusive national sales
rep for the station group. Christal Radio, a division of the
KRG, will represent the entire cluster consisting of 11 Nassau
stations in Maine, 12 in New Hampshire and nine in
Vermont.
"We are excited to expand our relationship with Nassau
Broadcasting," said Katz Radio Group President Steve Shaw.
"They have a track record of success in every market they
enter, and working together gives us the opportunity to
develop additional revenue in the Northeast."
Through current acquisitions, Nassau Broadcasting has
emerged as a major player in Maine, New Hampshire and Vermont.
According to Lou Mercatanti, President Nassau Broadcasting,
"Once all acquisitions are completed, Nassau will be one of
the largest broadcasters in New England serving seven
contiguous markets and 2 million people from the coast of
Maine to Southern Vermont. It was clear that in order to
retain the best national sales representation in these markets
we would continue to work with the Katz Radio Group. Through
this collaboration, Nassau national sales has seen tremendous
growth across all our current markets with YTD national
business up 28%."
Katz Radio as been representing stations for Nassau since
1994.
Interep
Innovations drums up 57 million in new business so far this
year
Interep announced that its new business development efforts
brought over 57 million new dollars to radio during January -
September. This represents a 58% increase over the same period
last year. New dollars developed specifically for Interep
client radio stations are up 77% over last year.
Total developmental billing from new business, marketing
services and renewals (i.e. those accounts previously
developed by Interep sellers that have returned to radio)
totaled 89 million during the first three quarters of 2004 - a
25% increase over last year.
Interep's company-wide new business development program is
the driving force behind the company's "10x10" initiative to
achieve a 10% share of ad dollars for radio by the year 2010.
Ralph Guild, Interep CEO, said, "The last few years have
taught us that we can not wait for economic recovery to buoy
our industry; we must make our own recovery. Our entire sales
staff is now being trained not only to optimize share for our
clients at the time buying level, but also to develop new
streams of revenue for our clients in order to meet their
growth goals. If we continue to develop new dollars at the
pace of 2004, we will exceed 100 million new dollars for radio
next year."
CC supports
democratic process with new initiatives
Clear Channel announced a series of ongoing initiatives
that support the democratic process, culmination with the
election this November. The company is enacting a variety of
strategic initiatives across its divisions and in some
instances in partnership with independent
organizations.
Highlights:
* Clear Channel is committed to providing communities with
extensive election news coverage and public affairs
programming. CC Radio sent a team of reporters and technicians
to both the Democratic and Republican National Conventions and
transmitted daily customized audio reports and text to all of
its 125 news bureaus throughout the country.
* CC's 37 TV stations are providing 5 minutes of free air
time, in prominent time periods to all bona fide candidates in
selected races in the 30 days leading up to the general
election. In addition, newsrooms will continue to provide
expanded local political coverage aimed at providing
perspective and depth to help viewers understand the positions
of candidates and issues and Clear Channel will facilitate and
broadcast town hall meetings and candidate debates, including
questions from viewers and candidate interviews.
* As a direct outcome of CC's local advisory board program,
where local management from each of the company's operating
units organize regular forums for discussion with local
community representatives, cross-divisional voter registration
drives have been developed that leverage CC's media properties
to get out the vote.
* As the media and entertainment partner for Declare
Yourself (www.declareyourself.com), a nonprofit, non-partisan
youth voter's registration recruitment program founded by
Norman Lear, CC is creating and implementing a series of
initiatives across its radio, outdoor and entertainment
divisions as part of a year-long public awareness program that
educates young people about the importance of civic engagement
and voting. CC's initiatives include radio promotion spots,
billboards and voter registration tables at live entertainment
venues where people can register to vote on the spot. In
addition, CC Radio is supporting 18 college campus voter
registration recruitment festivals in 18 markets, including
on-air announcements, live remotes, interviews, Web site
banner ads, and other promotions. Premiere Radio Networks will
also record "go vote" liners to be made available to over
2,000 radio stations.
* CC also continues to be a supporter of Citizen Change, a
non-partisan, non-profit organization with a mission to
educate, motivate and empower millions of young Americans to
access their power and vote on November 2nd.
* As part of CC's 120 million commitment to the Ad Council
made earlier this year, one of the many Ad Council campaigns
running on Clear Channel media properties will include the
"VOTE" campaign. The "VOTE" campaign is a strong
call-to-action for voter registration and is currently being
run in Washington, Baltimore, Daytona Beach, Milwaukee,
Tucson, Houston, Philadelphia, Chicago and Wichita, with more
markets expected to be rolled out as the election
approaches.
* CC CHR stations also sponsored The Ashlee Simpson and
Ryan Cabrera Rock, Vote and Win Contest in September. The
contest empowered teens across the country to get eligible
voters in their communities registered to vote.
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