FOR RELEASE MONDAY MARCH 22, 1999
WARREN, NJ -- The future of digital radio has just
gotten a little clearer.
Lucent Digital Radio, a wholly-owned venture of Lucent
Technologies (NYSE: LU), today announced an agreement to test its
In-Band On-Channel (IBOC) Digital Audio Broadcast (DAB) system with
Nassau Broadcasting Partners, L.P.
These are the first tests of Lucent Digital Radio's IBOC DAB
system with commercial radio stations. The tests will be conducted
in Nassau Broadcasting Partners' radio facilities. Nassau
Broadcasting Partners L.P., who have conceived and implemented the
first and only statewide radio network in the country, owns and/or
operates 15 AM and FM stations in New Jersey. It also owns and/or
operates two stations in New York and two in Pennsylvania.
Lucent Digital Radio is developing its IBOC DAB system for
consideration as a potential digital radio standard in the United
States. The Lucent Digital Radio tests will evaluate several
technical issues associated with digital radio, including
interference, range of signal, and audio quality.
In the tests with Nassau's stations, Lucent Digital Radio will
evaluate its Multi-Streaming technology, which is expected to
provide high-quality digital audio reception over a coverage area
equal to that of current analog FM stations.
Lucent Digital Radio's IBOC DAB system is an enhancement to
current analog AM and FM radio broadcasting systems. It will provide
greatly enhanced sound quality for AM radio, near-CD quality for FM
radio, as well as interference-free reception and innovative new
data services.
The IBOC approach will allow broadcasters to rapidly introduce
digital audio programming to listeners on their current dial
positions using existing transmitters and antennas. In addition, the
system will support datacasting using the existing radio
broadcasting infrastructure to deliver information -- such as song
titles, weather and traffic reports, financial reports and news --
to consumers with new digital receivers.
"IBOC DAB offers a strong value proposition for us. It enhances
our programming, maximizes our signals and increases our revenue
streams. With Lucent Digital Radio, we can see a future where we
will increase our channels and deliver a new product that goes far
beyond the delivery of high-quality audio," said Anthony Gervasi,
Jr., senior vice president of engineering and technology for Nassau
Broadcasting Partners. "We have not seen evidence from other IBOC
proponents that they understand the full scope of this paradigm
shift in the way that Lucent Digital Radio does."
Lucent Digital Radio will supply the hardware and software for
the field-testing. Nassau Broadcasting Partners will provide the
radio sites and also support the test evaluation.
"The opportunity to work with Lucent Digital Radio on what is, in
effect, the future of radio broadcasting is tremendously important
to us," said Louis F. Mercatanti, Jr., president and chairman of
Nassau Broadcasting Partners, L.P. "The results of our tests will
enable both our stations' listeners as well as listeners throughout
the industry to benefit from these efforts."
Lucent Digital Radio draws on a number of patented Lucent digital
audio and channel coding techniques that provide robust digital
signal delivery in an impaired broadcast channel, including:
- Lucent's Perceptual Audio Coder (PAC™) technology
- Unequal Error Protection, which prioritizes information based
on its impact on audio quality
- Multi-Streaming, a combination of techniques that extends the
coverage of digital signals by allowing for graceful degradation
of audio quality
"We are on target with our IBOC DAB system design and testing
plans. Nassau Broadcasting provides an ideal base of stations that
enable our iterative design and system testing to proceed with
simultaneous tests of several technical issues," said Suren Pai,
president of Lucent Digital Radio. "The team at Nassau is very eager
to work with us on our IBOC DAB system."
IBOC, which is being considered as the U.S. standard for DAB,
uses existing radio spectrum allocations -- no new allocations or
auctions are required. IBOC DAB is both backward- and
forward-compatible, meaning that current AM/FM receivers will still
be able to receive the existing analog signals in the new system.
And when a station elects to turn off the analog signal in the
future, IBOC DAB-compatible receivers will operate with the
remaining all-digital signal.
"We can see a future where our stations' AM signals will deliver
FM quality sound and we will be able to transmit data," said
Gervasi. "The radio station of the future will deliver much more
than audio, and we want to explore that future with Lucent Digital
Radio."
Lucent Technologies and its research and development unit, Bell
Laboratories, have been leaders in the digital encoding of
information used in communications systems, and have been at the
forefront of digital audio broadcasting technology for the past
decade.
For more information on Lucent Digital Radio, visit the Web Site
at http://www.lucent.com/ldr
or contact William Casey, Director, Marketing & Sales, at
908-580-7008 or email at williamcasey@lucent.com.
Nassau Broadcasting Partners, LP, is based in Princeton, New
Jersey and operates radio stations in New Jersey, New York, and
Pennsylvania, including WADB-AM, WJLK-FM, WOBM-AM/FM, WBBO-FM in
Monmouth-Ocean counties, New Jersey; WNNJ-AM/FM, WHCY-FM and WSUS-FM
in Warren and Sussex counties, New Jersey; WHWH-AM, WTTM-AM,
WJHR-AM, WCHR-FM, WNJO-FM and WPST-FM in central New Jersey; WVPO-AM
and WSBG-FM in Pennsylvania and WDLC-AM, WTSX-FM in Port Jervis, New
York.
For more information on Nassau Broadcasting Partners, contact
Joan Gerberding, at 609-419-0240 or email at Radiojoan@aol.com.
Lucent Technologies, headquartered in Murray Hill, N. J.,
designs, builds and delivers a wide range of public and private
networks, communications systems and software, data networking
systems, business telephone systems and microelectronic components.
Bell Labs is the research and development arm for the company. For
more information on Lucent Technologies, visit the company's Web
site at http://www.lucent.com/.
For more information, reporters may contact:
Chris Pfaff
Lucent Technologies
908-582-3400
Email:mediarelations@lucent.com
Joan Gerberding
Nassau Broadcasting Partners
609-419-0240
(office)
Email:radiojoan@aol.com